On Thursday evening, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins used social media, noting the confusion and pointing viewers to her channel's 9pm newscast.
Even though CNN is certainly not a perfect news source, her words resonated for numerous observers. It remains one of the broadcasters where one can locate reality-based and largely trustworthy reporting – notably during breaking news situations like the one developing close to a New Hampshire storage facility.
A Precarious Position Amid a High-Stakes Struggle
However the news network, now 45 years old, finds itself in a precarious situation as two massive media empires vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has turned into a major game of mergers and acquisitions, not as a question of what benefits the news-consuming public.
“This represents another instance of the deep structural problems with origins in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“It is often framed as a financial tale with influential figures as the protagonists, but there is scant discussion of the public interest,” Pickard explained.
A Further Layer: Political Influence
This situation is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” antagonist.
Recall the shouts of “CNN sucks!” at his rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now says that CNN needs new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
An Outcome of Continued Turmoil
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s hardly a secure position. That structure could position CNN for another sale. There is no finish line.
According to Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should block both deals.
“Either merger would be bad for the country, and both should be contested by regulators,” Wu argued.
The Core Challenge and a Potential Solution
Regardless of the resolution with this particular battle, the bigger problem persists.
“Our current system is a highly anti-democratic system, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can fix it.
Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is highly improbable now, but that should not imply it will not happen in the future.
Policies that strengthen independent news organizations, reinforce local journalism, fund public media, and outlaw the accumulation of media power in a handful of hands are achievable – they are necessary for a healthy democracy.
Regarding media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be pawns in the latest acquisition battle.